REAL BRANDS
REAL RESULTS
Take a closer look at our success stories to see how we turn campaigns into measurable impact.
Turning Route 66 into a Two-Week Brand Experience with insane results
98% VCR: When Cultural Relevance Meets Media Precision.
How Katjes Turned CTV into Measurable Brand Growth
Watch. Play. Participate.
Full Throttle, Holistic Impact: Bringing the OPEL Mokka GSE to Life
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How we turned Sony Pictures Film Release into a Living Story over the span of an entire quarter
Introducing the fully electric Alfa Romeo Junior - a compact SUV designed for modern, versatile lifestyles
From Street to Stage: How Renault Launched the R4 as a Live Experience
An Icon recharged: How LIVELINK & Renault turned the Renault 5 into a Live City Experience
Hollywood, Unfiltered: Experiencing The Naked Gun Premiere Live on Twitch
Precision Beats Reach: How RedBull Hit Hardcore Gamers on Twitch
Connecting product & personality via high-impact, creator fronted ad creatives
Connecting product & personality via high-impact, creator fronted ad creatives
The Journey is the Content
The Journey is the Content
Turning Route 66 into a Two-Week Brand Experience with insane results
The Challenge
Travel is sold through emotions and experience, not advertising. The challenge was to make CANUSA relevant to a new generation and audience by letting audiences experience the product before ever booking it.
The Solution
LIVELINK transformed a CANUSA Route 66 itinerary into a two-week creator experience. Four of Germany's top creators embarked on this journey powered entirely by CANUSA. From campers and flights to accommodation and activities, every part of the experience became authentic branded content — live on Twitch.
The creator journey formed the heart of the campaign. YouTube highlight, an interactive CANUSA hub, and targeted Twitch Media extended its reach, turning individual moments into a connected brand experience.
Results & Impact
The campaign reached 2.8 million unique users and generated more than 5 million hours watched. Most tellingly, CANUSA's dedicated Route 66 page outperformed the brand's own homepage during the activation, resulting in a large amount of travel concept requests.
What a great way to kick off our new Twitch marketing strategy! We noticed a lot of awareness, a significant uplift in Brand searches and an increase of booking requests for the US during this campaign. In addition we were more than happy that the creators got to show the beauty of the US as well as the hospitality of the people to the viewers.
Sabrina Ebel (Head of Marketing at CANUSA)