REAL BRANDS
REAL RESULTS
Take a closer look at our success stories to see how we turn campaigns into measurable impact.
Turning Route 66 into a Two-Week Brand Experience with insane results
98% VCR: When Cultural Relevance Meets Media Precision.
How Katjes Turned CTV into Measurable Brand Growth
Watch. Play. Participate.
Full Throttle, Holistic Impact: Bringing the OPEL Mokka GSE to Life
How Gönrgy Reached Audiences Beyond Its Creator Core
How we turned Sony Pictures Film Release into a Living Story over the span of an entire quarter
Introducing the fully electric Alfa Romeo Junior - a compact SUV designed for modern, versatile lifestyles
From Street to Stage: How Renault Launched the R4 as a Live Experience
An Icon recharged: How LIVELINK & Renault turned the Renault 5 into a Live City Experience
Hollywood, Unfiltered: Experiencing The Naked Gun Premiere Live on Twitch
Precision Beats Reach: How RedBull Hit Hardcore Gamers on Twitch
Connecting product & personality via high-impact, creator fronted ad creatives
Connecting product & personality via high-impact, creator fronted ad creatives
Online Meets Offline
Online Meets Offline
Watch. Play. Participate.
The Challenge
For Minions & Monsters, Universal Pictures partnered with LIVELINK to bring the upcoming movie into Twitch culture through an interactive activation on Europe's biggest cosplay event "DoKomi".
The challenge was to introduce the movie without interrupting the entertainment. Instead, Minions & Monsters needed to become a natural part of an interactive experience shaped by creators and their communities.
The Solution
LIVELINK sent MinusElf & SkylineTV, two of Germany's top creators, to DoKomi, where their Twitch communities helped them solve challenges live on-site. Minions dance battles, interactive tasks with on-site events, and trailer moments turned the movie into part of the entertainment.
What happened offline was shaped online. Twitch transformed the event activation into a shared experience between creators, visitors, and remote viewers.
Results & Impact
Universal turned a local event activation into a live community experience, bringing the movie's characters, humor, and energy directly into Twitch culture.