REAL BRANDS
REAL RESULTS
Take a closer look at our success stories to see how we turn campaigns into measurable impact.
Turning Route 66 into a Two-Week Brand Experience with insane results
98% VCR: When Cultural Relevance Meets Media Precision.
How Katjes Turned CTV into Measurable Brand Growth
Watch. Play. Participate.
Full Throttle, Holistic Impact: Bringing the OPEL Mokka GSE to Life
How Gönrgy Reached Audiences Beyond Its Creator Core
How we turned Sony Pictures Film Release into a Living Story over the span of an entire quarter
Introducing the fully electric Alfa Romeo Junior - a compact SUV designed for modern, versatile lifestyles
From Street to Stage: How Renault Launched the R4 as a Live Experience
An Icon recharged: How LIVELINK & Renault turned the Renault 5 into a Live City Experience
Hollywood, Unfiltered: Experiencing The Naked Gun Premiere Live on Twitch
Precision Beats Reach: How RedBull Hit Hardcore Gamers on Twitch
Connecting product & personality via high-impact, creator fronted ad creatives
Connecting product & personality via high-impact, creator fronted ad creatives
Outperforming Benchmarks
Outperforming Benchmarks
Precision Beats Reach: How RedBull Hit Hardcore Gamers on Twitch
The Challenge
For the release of Assassin's Creed Shadows, Red Bull UK launched a branded video campaign translating its iconic comic-style visuals into the game's characters and mechanics. The campaign needed to resonate with true fans of the franchise — not casual gamers. The challenge was reaching a hardcore gaming audience where cultural relevance actually matters.
The Solution
LIVELINK activated Twitch Media using first-party data, targeting streamer channels on Twitch who are well known as true hardcore gamers. Building overlaps for the audiences of these streamers we further extended the targeting to genres, game titles and other creators to ensure we precisely reach the specific audience and create maximum relevance. Instead of broad reach, LIVELINK focused on highly specific placements around core gaming content, embedding the campaign directly into the viewing habits of dedicated players.
Results & Impact
The campaign achieved a 99% Video Completion Rate, outperforming the Twitch benchmark by +9 percentage points within the core target group. With near-perfect VCR, the activation proved how precise targeting can significantly outperform standard awareness benchmarks on Twitch.
