REAL BRANDS
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Take a closer look at our success stories to see how we turn campaigns into measurable impact.
Turning Route 66 into a Two-Week Brand Experience with insane results
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How Katjes Turned CTV into Measurable Brand Growth
Watch. Play. Participate.
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Introducing the fully electric Alfa Romeo Junior - a compact SUV designed for modern, versatile lifestyles
From Street to Stage: How Renault Launched the R4 as a Live Experience
An Icon recharged: How LIVELINK & Renault turned the Renault 5 into a Live City Experience
Hollywood, Unfiltered: Experiencing The Naked Gun Premiere Live on Twitch
Precision Beats Reach: How RedBull Hit Hardcore Gamers on Twitch
Connecting product & personality via high-impact, creator fronted ad creatives
Connecting product & personality via high-impact, creator fronted ad creatives
Renault 4 Game Show
Renault 4 Game Show
From Street to Stage: How Renault Launched the R4 as a Live Experience
The Challenge
Renault needed to introduce the Renault 4 to a new generation while preserving the emotional value of the original — and make electric mobility tangible, not theoretical. The challenge was to combine nostalgia, innovation, and interaction in a format that engages both live audiences and digital-first viewers.
The Solution
LIVELINK created the R4 Gameshow, featuring live guests on site and over 288,000 live views on Twitch. The show opened with a live drive through Hamburg, where Brammen and Marcel Kiefer introduced the R4 while collecting Renault-colored French macarons. Key vehicle insights were revealed on the road before the creators arrived at XPERION for the main live event. The live show was accompanied by Twitch DJ Sintica, while R4-branded games and interactive challenges placed the car at the center of the experience.
Results & Impact
The activation created a unique brand moment for both on-site guests and Twitch viewers, turning the Renault 4 launch into a shared live experience. With strong live reach and high audience participation, the campaign positioned the R4 as modern, emotional, and interactive.
“Ich habe gerade freiwillig 3 Stunden Renault Werbung geschaut und wurde exzellent unterhalten. Können wir das mal zum neuen Maßstab für Werbung machen?”