REAL BRANDS
REAL RESULTS
Take a closer look at our success stories to see how we turn campaigns into measurable impact.
Turning Route 66 into a Two-Week Brand Experience with insane results
98% VCR: When Cultural Relevance Meets Media Precision.
How Katjes Turned CTV into Measurable Brand Growth
Watch. Play. Participate.
Full Throttle, Holistic Impact: Bringing the OPEL Mokka GSE to Life
How Gönrgy Reached Audiences Beyond Its Creator Core
How we turned Sony Pictures Film Release into a Living Story over the span of an entire quarter
Introducing the fully electric Alfa Romeo Junior - a compact SUV designed for modern, versatile lifestyles
From Street to Stage: How Renault Launched the R4 as a Live Experience
An Icon recharged: How LIVELINK & Renault turned the Renault 5 into a Live City Experience
Hollywood, Unfiltered: Experiencing The Naked Gun Premiere Live on Twitch
Precision Beats Reach: How RedBull Hit Hardcore Gamers on Twitch
Connecting product & personality via high-impact, creator fronted ad creatives
Connecting product & personality via high-impact, creator fronted ad creatives
Renault 5 Electric
Renault 5 Electric
An Icon recharged: How LIVELINK & Renault turned the Renault 5 into a Live City Experience
The Challenge
Renault needed to reintroduce the Renault 5 to a younger audience — without losing those emotionally connected to the original model — while positioning electric mobility at the core. The challenge was to connect nostalgia and innovation: make an automotive icon relevant for a new generation and emotionally meaningful for long-time fans.
The Solution
Together with Amazon and Twitch, LIVELINK created a real-life scavenger hunt across Berlin. Two creators competed live, solving Renault-branded challenges with help from their Twitch communities — navigating through Festival of Lights installations while discovering the R5. The city became the stage. Creators Lola and Ronnyberger explored Berlin guided by their chats, completing brand-integrated tasks that revealed the car's features — with the final prize awaiting the winner.
Results & Impact
Viewers didn't just watch — they participated. The activation drove exceptional engagement and led to a significant increase in traffic to Renault's vehicle configurator. The Twitch-first approach generated strong live engagement and continued momentum through highlight content on YouTube, reaching thousands more after the event.
“R5VOLUTION is a french thing 🇫🇷 Many thanks to everyone involved!!! Idea, concept, realization on site were really iconic - exactly what the R5 as an icon deserves 😉”
